Step 07 of 14

Technical SEO

The behind-the-scenes work that makes sure search engines can crawl, render, and trust your site — the foundation everything else depends on.

What happens in this step

What’s included in Technical SEO

Simulating how search engines crawl the site to spot structural issues.

Building and submitting a sitemap so search engines can find every page.

Controlling which pages crawlers can and can't access.

Confirming the site is fully secure and served over HTTPS.

Pointing search engines to the preferred version of duplicate pages.

Directing crawlers toward your most important pages first.

Compressing, caching, and streamlining assets so pages load fast everywhere.

Improving loading, interactivity, and visual stability scores.

Ensuring the site performs well on phones and tablets, not just desktop.

Making sure JavaScript-rendered content is crawlable and indexable.

Keeping 301/302 redirects clean and fixing dead links before they cost you rankings.

Adding schema so search engines can enhance how pages appear in results.

Finding pages that compete with each other or add little value, and fixing them.

Configuring protective headers and keeping an ongoing eye on site health.

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