14 steps, in order, every time
Our SEO process runs from planning and audits through on-page, technical and off-page work to tracking and growth. Open any step to see exactly what happens and why it matters.
Every step, in the order we do it
Nothing is guesswork — every change has a reason behind it.
Website Planning
Research and structure everything else gets built on.
Website Development
Domain, hosting, CMS and the technical foundation.
Website SEO Audit
A full review of what's working and what's not.
Keyword Research
What your customers search for, and how often.
Content Strategy
Topic clusters and a roadmap that builds authority.
On-Page SEO
Every on-page element tuned to rank and convert.
Technical SEO
Crawlability, speed, and the technical foundation.
Content Publishing
Pages and posts built to rank and read well.
Off-Page SEO
Backlinks and mentions that build real authority.
Local SEO
Local signals that win nearby customer searches.
Performance Tracking
The metrics that actually reflect progress.
Continuous Optimization
Ongoing refinement as search and competitors evolve.
Authority Building
Becoming the trusted name in your space.
Rank & Grow
Rankings climb, traffic compounds, leads show up.
Why the order matters
Skipping steps is how SEO projects stall. Content written before keyword research targets the wrong terms; link building before technical fixes sends authority to pages Google cannot crawl. Following the same 14 steps, in order, means each stage builds on the one before it.
The process is also a cycle: steps 11–14 — tracking, continuous optimization, authority building and growth — feed straight back into planning, so the work keeps compounding rather than stopping at launch.
- Steps 1–4: plan, build, audit and research
- Steps 5–8: strategy, on-page, technical and publishing
- Steps 9–10: off-page and local authority
- Steps 11–14: measure, refine, build authority and grow
Ready to see your site climb?
Get a free, no-obligation SEO audit — including a competitor gap analysis and an action plan you can start using today.