What happens in this step
What’s included in Keyword Research
Primary Keyword Research
Identifying the core, high-value terms your ideal customers search for most.
Long-Tail Keyword Research
Finding lower-competition phrases that convert well despite smaller search volume.
Search Intent Analysis
Matching keywords to what searchers actually want — information, comparison, or a purchase.
Keyword Mapping
Assigning target keywords to the right pages, so no two pages compete with each other.
Competitor Keyword Analysis
Seeing which terms your rivals rank for, and where the gaps are for you to move in.
Ready to see your site climb?
Get a free, no-obligation SEO audit — including a competitor gap analysis and an action plan you can start using today.